Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for December, 2014

  • Facebook

    Ginny Pitcher | Tuesday, December 30, 2014 32 Comments

    My Facebook Relationship Through the Good & the Bad

    I am in a relationship on Facebook. Oh no, no, apologies, I misspoke; I am in a relationship with Facebook.

    I spend all my time on him and we never get bored.

    We’ve been through a lot together, he and I. A few things come to mind right off the bat:

    • Who was there to help stalk my exes during bad breakups? It was FB.

    • Who doesn’t mind that I talk too much about my cats? That would be FB.

    • Who always knows when to ask me “what’s on my mind” and never ever lets me forget a friend’s birthday? It has always been FB.


    He’s a good guy, that Facebook, and I’ve been there for him through a lot of his changes and adversities, as well. He’s come a long way, let me tell you that.


    We’ve been together since 2004. Back when we were in college, he all of a sudden decided he’d let high schoolers hang out with us. Oh, our college friends were pissed. “What are these twerps with braces doing sending me friend requests?” they would ask. “Get at me when you have a college email,” they would say. “Friend request me when you’re at least 18,” they’d say.


    Ugh. Then there was that awkward time period when he gave the worst gifts ever.


    Well, they weren’t so much gifts as they were poorly drawn illustrations of gifts. The type of gifts you wouldn’t want even if they were real.



    “Here, I spent actual money on this illustration of sexy lingerie for you for Valentine’s Day instead of purchasing a tangible set that would be a lot more fun for the both of us.”


    Aw, you shouldn’t have.


    “Here, I spent a dollar on this virtual PB&J sandwich when a real one would cost me 30 cents to make.”


    Why would you do that?!


    As I said, he’s come along way. NOW take a look at the gifts he has to offer these days:



    THAT’s what I’m talking about. Some real tangible gifts. Happy Birthday to ME.


    Moving on.


    In 2011, he developed this strange disorder where he could only give the thumbs up. To this day he cannot give the thumbs down and it drives me and my friends mad. Sometimes you just want to dislike something, y’know! I think I speak for a lot of people when I say it would be nice to see a thumbs down on Facebook sometime in the near future.


    There’s this other annoying habit of his. If you’ve ever received a Facebook poke you know how creepy and random they are. Why does he still insist on them? Enough with the pokes. Pokes are so 2009, Facebook.


    Ugh, but who am I kidding? Strange pokes aside, he’s so good to me.


    You know one of the things I love most about? If somebody is bugging me or saying annoying things, he’s got my back. He’ll hide them from me. Post a status update with bigoted remarks? Post too many selfies? Play too much ? I’m gon’ hide you. I’m gon’ hide you. Betta run and tell that.


    Now he’s a big shot with 200 billion connections (that’s no exaggeration). Brands and celebrities use him to engage with common people. Vice versa. I’ve never met anybody so connected.


    You know, a lot of people are saying he is dying. I refuse to believe so. I mean, one year ago he bought up Instagram. Just snatched it up for one billion dollars because he’s Facebook and Facebook can do that. Facebook isn’t dying, the trends are just shifting. He’ll always be able to keep up with the changes, I have no doubt.


    I love Facebook. I’m on him 18 hours a day and that’s still not enough.


    Are you in love or in hate with Facebook? Is he the man for you? If he’s not what could he change to make him worthy of your love and appreciation?


    Read more
  • Facebook

    Ginny Pitcher | Tuesday, December 30, 2014 2 Comments


    pin·ter·est (n.):

    A fun reminder of the clothes I ill never afford/fit into, the home décor I will never afford/fit into our small home, the recipes and crafts I am too lazy to ever make, the saying I wasn’t clever enough to think of on my won, the photos I wish I had taken but didn’t.

    If you haven’t yet heard of Pinterest, the virtual bulletin board phenomenon taking the Internet by storm, you soon will.  The food… the party planning… the crafts… Pinterest is slowly taking over my life (but I love it). And I’m not alone in my obsession.

    The site, which launched in March 2010, is still invite-only and yet has managed to rack up over 4 million active users according to its Facebook page. If that’s not proof of an emerging social network, I don’t know what is.

    For those of you who have yet to discover the addictive power of Pinterest, here’s the 411:

    • Pinterest is a virtual pinboard that allows you to organize and share all the inspriational things you find on the web.
    • You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.
    • People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.
    • A pin is an image added to Pinterest.
    • A pin can be added from a website using the Pin It button, or you can upload images from your computer.
    • Each pin added using the Pin It button links back to the site it came from.
    • A board is a set of pins.
    • A board can be created on any topic, such as My Style, Recipes For Dinner, or Wishlist.
    • You can add as many pins to a board as you want.

    My personal Pinterest repertoire ranges from places/countries I want to visit, sassy manicure designs, and even a board of inspiration for my future tattoo (if I’m ever ballsy enough to get one).

    So whether you want to create a board on crafty DIY projects you find online, or you want to plan your imaginary wedding, I highly recommend checking out Pinterest and requesting an invite ASAP…. Or ask me for an invite! I’m more than happy to help out a future pin-oholic!




    Read more
  • Facebook

    Jayne Seward | Tuesday, December 30, 2014 1 Comment

    Hi. My name is Jayne, and I’m a Foursquareaholic.

    @jayneseward: I just unlocked the “Ten Hundred” badge on @foursquare!

    As a self-proclaimed “social media addict”, it comes as no surprise that my addiction spans across the entire social media landscape, including foursquare, the location-based social network that is taking the world by storm.

    Being the avid foursquare user and lover that I am, I personally believe that there is nothing like the feeling of excitement and delight that comes with receiving a new badge. Those outside of the social media world may not understand how something so insignificant can make someone like me feel so accomplished; but for those of us who view social media as an essential part of our existence, receiving a new badge on foursquare is a means of proving our worthiness within this social media-driven world.

    Just last month, foursquare announced a major milestone for the location-based social network: a whopping 10 million users! And just a week after this newsbreak, my Twitter feed announced an even bigger milestone: @jayneseward just unlocked the “Ten Hundred” badge on @foursquare! Finally, after a year+ of checking in at almost every place I go to, I have officially checked-in to over 1,000 venues. Put that in your crack pipe and smoke it!

    Foursquare has been such a big part of my social media world and everyday life over the last year in so many ways. Without it, I would’ve never been able to bar hop thru NYC without even making a dent in my wallet. I wouldn’t have known where to park for free when I showed up for my interview at the @KelAndPartners office a few months back. I would’ve never been crowned the “official” Mayor of Skellig, Bentley University’s go-to bar on Thursday nights. But most importantly, I would have never been able to show my friends and family just how fun and useful social media can be.

    With 3 million check-ins occurring each day, about 400,000 businesses using foursquare as a marketing tool, and 358 million check-ins now occurring outside the United States, all I have to say is this: If foursquare is wrong, I don’t want to be right!

    For all my fellow social media addicts out there- what’s the most exciting foursquare badge you’ve ever received?

    Read more