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The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for June, 2011

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    Alexis Eliopoulos | Thursday, June 23, 2011 21 Comments


    The past week in Boston can be described in one word – #winning. Along with “black and yellow black and yellow” on constant repeat. After 39 years, the Bruins finally won the Stanley cup and Boston could not have been more alive.

    Now, I have to admit, I am not the most loyal Bruins fan and I may be considered as “jumping on the bandwagon”. But, I don’t care, I waited in line for almost two hours to watch game 5, stayed awake until 2 a.m. after they won, and woke up at 7 a.m. on a Saturday to make it to the parade. Points for trying? I think so. Throughout the games and celebrations, I could not help but notice the #Bruins as a trending topic. I mean, let’s face it, this was a huge win for Boston so being a trending topic was expected.

    Twitter was my number one source for all my information before and after the big win. When were the bars closing? Twitter answered. What bars were already packed before I even left worked? Twitter answered. Where were the Bruins celebrating on Friday night? Twitter answered. Did I stalk them? Maybe. Twitter ’s hash tag has completely changed the ways of communication and was the ultimate resource guide for all #Bruinsnews. The Twitter /social geek in me could not help but notice how everyone took to his or her phones instantly after the win and throughout the parade. I was able to track the parade due to Facebook and Twitter. It truly incredible how much Twitter impacts events, sports, TV shows, etc.

    I’ve said it before and I’ll say it again, Twitter has truly changed the ways of communication. Now, heads will turn to the Red Sox in hopes of another World Series. After all, they don’t call us title town for nothin’.

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