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Archive for the ‘Klout’ Category

  • Facebook

    redheadmeag | Monday, December 12, 2011 6 Comments

    Klout, schmout

    In the last few weeks, there’s been a lot of negative backlash directed at Klout, based on an algorithm change that caused a lot of people’s scores to plummet. As for me, I’ve been a skeptic since I got my first Klout score. Now, I’m no Ashton Kutcher (gratefully) but I’ve been on Twitter for nearly 4 years and consider myself something of a Twitterholic. Imagine my surprise when I got my Klout score -– a meager 30- – and learned that I’m considered “influential” about…real estate?

    Real estate? A happy renter that’s never even been to an open-house, I can’t imagine in what universe I’d be considered knowledgeable on the subject, let alone influential. (Editorial side note – a recent check of my Klout score now has me influential about PR, family and Massachusetts…perhaps thanks to those recent algorithm changes? More info in this article from Adweek: http://www.adweek.com/news/technology/klout-faces-foes-136721)

    As our collective consciousness has evolved past the “my follower/friend count defines my SM self worth” stage of evolution (see posts from Ginny Pitcher and Chris Brogan for more on that), I think we all look for some metrics that will define our status as “rock star.” (I’ve always been a fan of HubSpot’s continuously evolving Twitter Grader –- perhaps because it gives me an A+?) Tools like Klout can either be validation, or useful for those starting out to figure out if they’re “doing it right.” I’m not so sure that Klout is an effective tool for either of those situations.

    A recent post by Hollis Tibbetts on SocialMediaToday has a nice little case study on “gaming” Klout that I think is a pretty clear illustration of what (IMO) is wrong with the service: http://socialmediatoday.com/softwarehollis/385964/exposed-klout-scores-still-garbage-after-all-these-days.

    Maybe my 30 isn’t so bad? Some interesting insights in this piece: “Why I deleted my Klout profile,” (check out the insights under #6), http://socialmediatoday.com/pammoore/389381/why-i-deleted-my-klout-profile

    With the advent of +Ks, I think there’s a chance that Klout’s “influencer” metrics may be improved by some user-generated control. While the site is still technically in beta, I’ll look to see continued improvement that makes what they’re measuring more meaningful. I wonder if by the time they get there, though, anyone will consider it so.

    What’s your Klout score? Are you a fan of the service?

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  • Facebook

    redheadmeag | Thursday, September 1, 2011 8 Comments

    Facebook announcing music streaming through facebook.com at F8

    Madonna said it best – music makes the people come together.

    I’m something of an early adopter of “online music”. Sean Fanning went to my High School (sure, he was a freshman when I graduated and is now a millionaire…sigh…) and my addiction to LimeWire crashed my family’s computer at least a dozen times. I was the type that updated the song on my MySpace profile with great frequency, even. All told, the rise of music streaming marks one of the most significant impacts the internet has had on my life.

    A few years ago, Pandora was my jam. For the uninitiated, Pandora lets you create “stations” based on a specific artist/song. It will then serve up “similar” songs based on that selection. What a fantastic tool for discovering new music! (I owe my awareness of/love for the Black Keys to Pandora). It applied intelligence to these selections by enabling you to “thumbs up” or “thumbs down” the songs it played. I managed that ish like Joe Jackson – I was on it, and if any of my stations served up something I didn’t like, those songs were dealt with in the harshest way possible (that’s right, thumbs down to YOU Pussycat Dolls!) The problem is, when I gave a thumbs up to an artist, say, I don’t know, Justin Timberlake, those songs began to permeate my other channels. When you’re in the mood for Slipknot, JT mixing in just does not work.

    Craving more control, I jumped on the GrooveShark bandwagon. Now, let me say this plainly – Grooveshark has changed my life. You have access to the music collections of the estimated 35,000,000 users!! I’ve yet to search for a song/artist and not get something back – even my beloved Josh Homme’s Dessert Sessions are on there, and you should hear the Chieftans/Dropkick/assorted bagpipe/12 versions of “toura loura” mix I made for Saint Patrick’s Day.  You choose your songs, add them to a list, and that list lives forever.  The only problem – no mobile app?! (Give that a big ol’ #WTF. Come on, Grooveshark.) Of course, this left me stranded at a party a few weekends ago that needed DJ RedHeadMeag’s touch.

    Enter Spotify. Like the rest of the Twitterverse, I used Klout to gain access to this much buzzed about service. But I got there and….meh. Where was the selection? That’s a bandwagon with a personal best high bounce rate – 2 tries, and I was out.  Did I walk away too quickly? (comments and thoughts are welcome!)

    Now, I’m reading that Facebook is going to announce at F8 later this month that they’re partnering with Spotify (and others) to stream music through FB.com. Check out the Mashable story: http://mashable.com/2011/08/31/facebook-music-platform/

    Adding reco’s based on what my friends like? Hmmm. I’m friends with a pretty musically diverse group of individuals – I’m not sure that this is really going to do it for me.  Also – I like free.

    Are you excited about this launch? What is your favorite music service?

     

     

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