Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for the ‘Instagram’ Category

  • Facebook

    Kendyll Messina | Monday, June 2, 2014 16 Comments

    Get in the Social Know: Emerging Hashtag Definitions

    Hashtags. We see them all day across the social media landscape, not just on Twitter and Instagram. Most are simply combinations of phrases or abbreviations of words we are already familiar with, but then there are the other Hashtags, the ones that leave us thinking… “WHAT ARE YOU SAYING?!” I dedicate this article to those of you that struggle with these less-than-obvious hashtags. Don’t remain dazed and confused in the land of social media, check out the definitions of the latest and greatest in Hashtag lingo below, and let’s get in the social media know together…shall we?

    #mcm = Man Crush Monday

    • Definition: That one guy that as hard as you try, you simply cannot stop thinking about (whether he is attainable or not is beside the point). For example – Leo, Bradley, George, Justin, Adam, David… you get the picture

    #TT = Transformation Tuesday

    • Definition: Most of the time this will come in the form of a before and after photo. The “transformation” can be interpreted many different ways, whether it’s a photo of someone who has reached a fitness goal, or has finally cleaned up their extremely messy desk.

    #wcw = Woman Crush Wednesday

    • Definition: Similar to man crush Monday, this is when it’s most appropriate to post about a woman you find attractive or admire.

    #tbt = Throwback Thursday

    • Definition: Features a photo from the past, whether it’s an embarrassing photo from childhood or from just a few nights ago at the bar, which may still be embarrassing – but most importantly memorable.

    #FBF = Flashback Friday

    • Definition: Because you just didn’t get enough on Throwback Thursday…

    #FF = Follow Friday

    • Definition: Mainly on Twitter, this is when a person recommends that you follow someone they follow. This can be anything from a friend or celebrity, to a particular brand of clothing or restaurant.

    #SelfieSunday

    • Definition: When people take selfies on a Sunday. If you don’t know what a selfie is, you may just be a lost cause at this point…

    #ootd = Outfit of the Day

    • Definition: When someone shows off or shows approval of an outfit, which they or someone else is wearing.

    #ICant

    • Definition: Something you simply cannot handle, so you just “can’t”.

    #FoodPorn

    • Definition: Referring to an incredibly attractive food item of the healthy or not so healthy variety.

    #sorryimnotsorry

    • Definition: A way in which one says that they are “sorry”, but don’t really mean it… like at all.

     

    I’m personally a fan of using Hashtags as long as it’s clear to me – and my potential reading audience – what they mean.

    How about you? Have you seen any other Hashtags recently that have your head spinning, wondering what the original poster was trying to convey? Feel free to share yours in the comments below!

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  • Facebook

    Alexis Eliopoulos | Friday, February 21, 2014 16 Comments

    Beyoncé Changing The Way of Music?

    Each morning I stroll through my emails and check social media for any overnight excitement. One particular Friday morning while strolling through Instagram, I saw Beyoncé’s name in pink with the caption, “Surprise” and proceeded to watch the video announcing her latest album including 14 songs and 17 videos. I’m sorry – is this real?

    It was real, and Queen B decided to launch her album on social media without any advance warning. According to Mashable, the surprise album generated 5,300 tweets per minute and spiked more than 1,300% mentions on Facebook. As a PR professional, my immediate thought was, “Beyonce just took traditional PR and Social promotion to the next level…and killed it. Typically before an album release, artists drop their single on the radio and begin media tours for at least 2-3 months prior to the release. They hit the national TV circuit, appear on magazine covers, and try to maximize publicity for their upcoming album with tactics including highly-visible PR stunts. For example, Miley Cyrus gave a memorable VMA performance in preparation for her “Bangerz” album release. However, Beyoncé wanted to do something different.

    In the only press release issued after the album went on sale, Beyoncé said the following, “I didn’t want to release my music the way I’ve done it, I am bored with that.” Beyoncé – and her genius team – took control of the power of social media and made a direct connection with her audience. The album sold 80,000 copies in the first three hours and continues to dominate sales. While the initial shock of this “surprise” release has subsided, it has earned its spot in history. It will not be soon forgotten, and should serve to inspire others brands to “kick it up” when it comes to how they approach product promotions and leverage social media as much as possible.

    Do you think social media will change the entertainment industry?

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  • Facebook

    Julia McGovern | Monday, June 17, 2013 9 Comments

    What Type of Instagrammer are You?

    You can tell a lot about a person by scrolling through their Instagram feed. Take a look at my recent Instagram photos:

    Do you think I like cats? Well you’re wrong because I love cats. I have accepted that I’ve pigeonholed my Instagram presence as a Catstagrammer for life. It is what it is. Do any of these other classic Instagrammers sound familiar?

    Feetstagrammer

    When I think of the most skin-crawling part of the human body, it’s a solid tie between ass cracks and feet. Belly buttons are a close second. I’m happy to say I’ve never seen an Instagram of an ass crack or of a belly button. So what’s with all these feet close ups? Why, people? I do not want to see pictures of your crooked toes and bunions.

    Hashtag Wh*re

    You know this one. #The #one #who #hashtags #every #word.

    InstaMama

    Isn’t there an ABBA song that goes “Mama Mia, here we go again?” That’s what I mutter to myself when my friends with babies Instagram. Don’t get me wrong, I think your baby is really cute in his footie pajamas. And I thought he was really cute in that last picture you uploaded of him. And the last one. And the last one.

    Selfie Fanatic

    I’m guilty of this so I feel entitled to mocking this genre of Instagrammers. If you’re going to #selfie at least get creative. Put away your duck faces and reverse peace signs. I pride myself in my selfie creativity. I’ve taken selfies in the reflection of Christmas ornaments, watches, and liquor store security cameras.

    InstaNoah

    This is the user who rapid-fire-uploads back-to-back photos every 5 seconds for the span of 10 minutes. Consider your feed flooded.

    Food Porn Addict

    Unless Gordon Ramsay himself prepared your dish, you should be eating it, not taking a picture of it. The dish is going to go cold by the time you pick your filter, type out #foodporn, perfect your caption, and post. Also pictures of soup are only cool if you’re Warhol.

    #TBT-a-holic

    This is Instagram after all. The whole point is that we are seeing and sharing what is happening in our world instantly. Some Instagrammers only use their account to recycle FB photos from the glory days of college or their innocent toddler years. #TBT is the proper place for these photos, but you shouldn’t only be posting on Thursdays. I’ve already stalked you on FB and seen these photos of you. No need to bring them to Instagram.

    Tweetgrammers

    If you have to type it out, then Tweet it. Instagram is about the experience of photographs, not text-packed status updates.

    InstaGroupie

    Listen, I love to see my photos receive likes. But your like means nothing to me if you like every single one of my photos, and every other photo on your feed for that matter. Is nothing sacred? Get out of here with your distribution of a false sense of approval!

    Catstagrammer

    Don’t know what a Catstagrammer is? Follow me at @therealjuliamcgovern for more info.

    What type of IGer grinds your gears? What type of IGer are you – c’mon be honest!

     

     

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