Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for the ‘Facebook’ Category

  • Facebook

    kandpeeps | Thursday, August 21, 2014 18 Comments

    #tbt: A Nostalgic Throwback to Social Media Over the Last Decade

    As a world, we are more connected than ever. Whether tweeting, liking an Instagramming or G-chatting your friends, it’s almost impossible to avoid talking to someone at all times. But what’s your first memory of social media?

    If you can remember way back when, you used to unplug from social media with a “brb, mom needs comp” AIM away message. Over time, this grew harder and harder. With the developments of Live Journal, then Friendster and My Space, then Skype and finally Facebook, social media has taken a front-and-center presence. It now allows us to connect with the world around us with just a click of a button, in so many different ways and forms, and all in just seconds. We are tweeting our real time thoughts and Instagramming our real time food choices—but remember when we couldn’t?

    Many people think of the history of social media in terms of how far we’ve come from the first email in 1971. But what about the insane progress it’s made in just the past decade? Here’s a look at how much has really changed since just 2004:
    FacebookBuzzFeed

    YouTubeTwitter

     

    So crazy, right?!

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  • Facebook

    Kendyll Messina | Monday, June 2, 2014 16 Comments

    Get in the Social Know: Emerging Hashtag Definitions

    Hashtags. We see them all day across the social media landscape, not just on Twitter and Instagram. Most are simply combinations of phrases or abbreviations of words we are already familiar with, but then there are the other Hashtags, the ones that leave us thinking… “WHAT ARE YOU SAYING?!” I dedicate this article to those of you that struggle with these less-than-obvious hashtags. Don’t remain dazed and confused in the land of social media, check out the definitions of the latest and greatest in Hashtag lingo below, and let’s get in the social media know together…shall we?

    #mcm = Man Crush Monday

    • Definition: That one guy that as hard as you try, you simply cannot stop thinking about (whether he is attainable or not is beside the point). For example – Leo, Bradley, George, Justin, Adam, David… you get the picture

    #TT = Transformation Tuesday

    • Definition: Most of the time this will come in the form of a before and after photo. The “transformation” can be interpreted many different ways, whether it’s a photo of someone who has reached a fitness goal, or has finally cleaned up their extremely messy desk.

    #wcw = Woman Crush Wednesday

    • Definition: Similar to man crush Monday, this is when it’s most appropriate to post about a woman you find attractive or admire.

    #tbt = Throwback Thursday

    • Definition: Features a photo from the past, whether it’s an embarrassing photo from childhood or from just a few nights ago at the bar, which may still be embarrassing – but most importantly memorable.

    #FBF = Flashback Friday

    • Definition: Because you just didn’t get enough on Throwback Thursday…

    #FF = Follow Friday

    • Definition: Mainly on Twitter, this is when a person recommends that you follow someone they follow. This can be anything from a friend or celebrity, to a particular brand of clothing or restaurant.

    #SelfieSunday

    • Definition: When people take selfies on a Sunday. If you don’t know what a selfie is, you may just be a lost cause at this point…

    #ootd = Outfit of the Day

    • Definition: When someone shows off or shows approval of an outfit, which they or someone else is wearing.

    #ICant

    • Definition: Something you simply cannot handle, so you just “can’t”.

    #FoodPorn

    • Definition: Referring to an incredibly attractive food item of the healthy or not so healthy variety.

    #sorryimnotsorry

    • Definition: A way in which one says that they are “sorry”, but don’t really mean it… like at all.

     

    I’m personally a fan of using Hashtags as long as it’s clear to me – and my potential reading audience – what they mean.

    How about you? Have you seen any other Hashtags recently that have your head spinning, wondering what the original poster was trying to convey? Feel free to share yours in the comments below!

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  • Facebook

    Ginny Pitcher | Friday, January 3, 2014 13 Comments

    Social Media’s Next Generation: Disappearing

    Allowing Trey, my 11-year-old son, to create a Facebook profile at the age of nine seemed like a smart, savvy move. As someone who preaches the benefits of a connected, socially enabled world, I had no fears about prematurely turning over the keys to the largest social network on the planet. I figured that I would be able to monitor what he posted, gain insight into his relationships, and truly see – through his interactions – what type of man he was becoming.

    Yeah, well, that was a short-lived experiment. The only one who posts to Trey’s Facebook page is me. Every picture, sappy testament on how proud I am as a mother (completely self serving), or forced-family-fun event where Trey is tagged, litters his Newsfeed. There are no girls popping on asking if he likes them. There’s no picture, where he tags all his bros and waxes poetic about their friendship. Good luck finding a statement about his beautiful, supporting and funny mother. It just ain’t happening.

    @TroubleBrown isn’t interested in chronicling his life through Facebook or even shooting out snippets through Twitter (oh yeah, I already pushed that on him when he was eight, http://ampersandblog.com/2011/03/28/is-tweeting-at-8-years-old-too-young-one-mothers-confession/). Trey and his comrades have chosen to become the disappearing generation – where content isn’t captured for a lifetime in a newsfeed or content stream. Trey and his friends skew toward platforms like Snapchat (snapchat.com), where content fades once viewed, and ask.fm (www.ask.fm), where users hurl anonymous questions at one another.

    Scrounging through his profiles on both platforms, here is the fun stuff I can tell you:

    • Sixth graders are obsessed with dating
    • Words like “swag,” “idk,” and “baller” are used a lot
    • Even though Trey couldn’t articulate what an adjective is, he can describe most kids with five
    • Every so often someone from another country will post a question and they are always thoughtful, like: “what historical figure do you most despise?” or “what would you grow in your imaginary garden?” (Trey’s honest answer: money trees)
    • Trey likes a lot of girls and uses the adjective “funny” as one of his top favorite traits in liking a girl

    And here is the not-so-fun stuff I can tell you:

    • Anonymity gives people balls and let’s them say unkind things
    • Photos that disappear means that sometimes you do stupid things and don’t worry about the repercussions
    • There’s just the slightest veil of secrecy with all of the anonymous, disappearing content that makes me uneasy, a little scared
    • For the most part, I have no idea what Trey communicates or says about his friends, his life, me

    So, where does this leave me? While I probably thought I was being progressive by letting Trey establish his social profile early on, I’m find myself at the same crossroads as every parent (even those more conservative than me…shutter). Just because you turn over the keys to the social kingdom, there is no guarantee that your kid will take the same path. New technology, sometimes driven by the faults of old technology, will be developed, adopted and appropriated by different generations. And sometimes, that means that you just won’t be part of it. Ultimately, if I did my job right, Trey will respect the boundaries of what is good and suitable content. It will mean that if he were to save every photo he shared, every comment he posted, every interaction he had, his story would be that of a kind, fun and loving boy.  So, I’m not holding my breath on this one…but I’m pretty sure I got most of it right.

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  • Facebook

    kandpeeps | Friday, December 27, 2013 11 Comments

    Social Media’s Effect on the Holiday Season

    We all know just how heavily brands use advertising throughout the holiday season, but in the ever-evolving media world, have you ever taken the time to think about how much your Facebook and Twitter are influencing your spending as well? Shoppers are increasingly turning to social media to hunt down the best deals and gifts from both businesses and friends alike.

    I was recently surprised by an infographic I came across on Yahoo! Small Business Advisor highlighting social media’s impact on holiday shopping. It claimed that 65% of shoppers used social media to find gifts – and even more, 67% of these shoppers purchased a gift they saw on social media. My immediate reaction was that this was hyperbolized; dramatically skewed in some way and that no one really looks at the advertisements scrolling their Facebook pages.

    Then I got to thinking: it clearly wasn’t the direct advertisements that were social media’s marketing gold mines, it was the word of mouth. 60% of women use Pinterest to research the gifts they plan to buy. Why? Because someone they followed and trusted pinned it first. Their positive opinion on the gift makes others more likely to have the same positive opinions.

    Then I started noticing my own habits. I was one of the 67% of shoppers that used digital coupons I had seen on Facebook while at the mall. I was one of the 59% that found out about J.Crew’s Cyber Monday deal from a Twitter follower. I was even one of the 63% to click a link to a holiday giveaway (fingers crossed!). Social media had consumed my holiday shopping behavior and the more I thought about it, the happier I was— sales, sales, sales!

    What about you? Do you think your holiday shopping is affected by your social presence?

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  • Facebook

    redheadmeag | Wednesday, August 28, 2013 No Comments »

    Heyo! Facebook announces major changes to how contests can run on YOUR Facebook page

    Our social media Peeps could barely sleep last night. We know you’re asking “why?” In the “new changes announced every minute” world of social media, it takes a lot to get us THIS excited. But this is pretty huge!

    Late last night, Heyo broke some EPIC news: Facebook announced a loosing of restrictions on how contests can be administered on the site.  We’d like to take a moment to give solid props to Heyo on this one. When  we received the late-night email blast, we checked our fav in-the-know media sites (Mashable, TechCrunch, Business Insider) and couldn’t find the news anywhere else.  But a quick check of Facebook’s Page Guidelines confirms the news, and our world will never be the same.

    So, what’s changed, and what’s the big deal?

    Historically, in order to host a contest on Facebook, page managers were required to utilize a third-party platform. With a bevvy of affordable and easy-to-use tools out there, this one wasn’t hard to manage (unless you weren’t familiar with the rules and were penalized for hosting a contest without this important step – yikes!). By opening up this restriction, Facebook is enabling the less “socially savvy” business owners to engage with their fans in a new and exciting way on Facebook, and eliminating the need for well-designed tabs to host a cool giveaway.

    The biggest change is that no longer are page managers’ hands tied in using “Facebook functionality” as a method of contest entry. Want people to “like” a post to enter to win? Now you can! Want people to comment with feedback in order to enter your giveaway? Do it to it! And want to announce your winner on Facebook so all of your fans can see that you do in fact choose winners? THE FACEBOOK WORLD IS YOUR OYSTER!

    While you cannot use “timeline activities” for contest entry (such as  ”share this post to enter”), Facebook has given page admins a great new tool in providing meaningful, engaging content to your fans.

    We’ve already got our wheels turning on how we’ll roll out contests for clients with these new changes in place. What do the changes mean to you?

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  • Facebook

    Julia McGovern | Monday, August 26, 2013 44 Comments

    My Facebook Relationship Through the Good & the Bad

    I am in a relationship on Facebook. Oh no, no, apologies, I misspoke; I am in a relationship with Facebook.

    I spend all my time on him and we never get bored.

    We’ve been through a lot together, he and I. A few things come to mind right off the bat:

    • Who was there to help stalk my exes during bad breakups? It was FB.

    • Who doesn’t mind that I talk too much about my cats? That would be FB.

    • Who always knows when to ask me “what’s on my mind” and never ever lets me forget a friend’s birthday? It has always been FB.

     

    He’s a good guy, that Facebook, and I’ve been there for him through a lot of his changes and adversities, as well. He’s come a long way, let me tell you that.

    We’ve been together since 2004. Back when we were in college, he all of a sudden decided he’d let high schoolers hang out with us. Oh, our college friends were pissed. “What are these twerps with braces doing sending me friend requests?” they would ask. “Get at me when you have a college email,” they would say. “Friend request me when you’re at least 18,” they’d say.

    Ugh. Then there was that awkward time period when he gave the worst gifts ever.

    Well, they weren’t so much gifts as they were poorly drawn illustrations of gifts. The type of gifts you wouldn’t want even if they were real.

    “Here, I spent actual money on this illustration of sexy lingerie for you for Valentine’s Day instead of purchasing a tangible set that would be a lot more fun for the both of us.”

    Aw, you shouldn’t have.

    “Here, I spent a dollar on this virtual PB&J sandwich when a real one would cost me 30 cents to make.”

    Why would you do that?!

    As I said, he’s come along way. NOW take a look at the gifts he has to offer these days:

    THAT’s what I’m talking about. Some real tangible gifts. Happy Birthday to ME.

    Moving on.

    In 2011, he developed this strange disorder where he could only give the thumbs up. To this day he cannot give the thumbs down and it drives me and my friends mad. Sometimes you just want to dislike something, y’know! I think I speak for a lot of people when I say it would be nice to see a thumbs down on Facebook sometime in the near future.

    There’s this other annoying habit of his. If you’ve ever received a Facebook poke you know how creepy and random they are. Why does he still insist on them? Enough with the pokes. Pokes are so 2009, Facebook.

    Ugh, but who am I kidding? Strange pokes aside, he’s so good to me.

    You know one of the things I love most about? If somebody is bugging me or saying annoying things, he’s got my back. He’ll hide them from me. Post a status update with bigoted remarks? Post too many selfies? Play too much ? I’m gon’ hide you. I’m gon’ hide you. Betta run and tell that.

    Now he’s a big shot with 200 billion connections (that’s no exaggeration). Brands and celebrities use him to engage with common people. Vice versa. I’ve never met anybody so connected.

    You know, a lot of people are saying he is dying. I refuse to believe so. I mean, one year ago he bought up Instagram. Just snatched it up for one billion dollars because he’s Facebook and Facebook can do that. Facebook isn’t dying, the trends are just shifting. He’ll always be able to keep up with the changes, I have no doubt.

    I love Facebook. I’m on him 18 hours a day and that’s still not enough.

    Are you in love or in hate with Facebook? Is he the man for you? If he’s not what could he change to make him worthy of your love and appreciation?

     

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  • Facebook

    Julia McGovern | Monday, June 17, 2013 9 Comments

    What Type of Instagrammer are You?

    You can tell a lot about a person by scrolling through their Instagram feed. Take a look at my recent Instagram photos:

    Do you think I like cats? Well you’re wrong because I love cats. I have accepted that I’ve pigeonholed my Instagram presence as a Catstagrammer for life. It is what it is. Do any of these other classic Instagrammers sound familiar?

    Feetstagrammer

    When I think of the most skin-crawling part of the human body, it’s a solid tie between ass cracks and feet. Belly buttons are a close second. I’m happy to say I’ve never seen an Instagram of an ass crack or of a belly button. So what’s with all these feet close ups? Why, people? I do not want to see pictures of your crooked toes and bunions.

    Hashtag Wh*re

    You know this one. #The #one #who #hashtags #every #word.

    InstaMama

    Isn’t there an ABBA song that goes “Mama Mia, here we go again?” That’s what I mutter to myself when my friends with babies Instagram. Don’t get me wrong, I think your baby is really cute in his footie pajamas. And I thought he was really cute in that last picture you uploaded of him. And the last one. And the last one.

    Selfie Fanatic

    I’m guilty of this so I feel entitled to mocking this genre of Instagrammers. If you’re going to #selfie at least get creative. Put away your duck faces and reverse peace signs. I pride myself in my selfie creativity. I’ve taken selfies in the reflection of Christmas ornaments, watches, and liquor store security cameras.

    InstaNoah

    This is the user who rapid-fire-uploads back-to-back photos every 5 seconds for the span of 10 minutes. Consider your feed flooded.

    Food Porn Addict

    Unless Gordon Ramsay himself prepared your dish, you should be eating it, not taking a picture of it. The dish is going to go cold by the time you pick your filter, type out #foodporn, perfect your caption, and post. Also pictures of soup are only cool if you’re Warhol.

    #TBT-a-holic

    This is Instagram after all. The whole point is that we are seeing and sharing what is happening in our world instantly. Some Instagrammers only use their account to recycle FB photos from the glory days of college or their innocent toddler years. #TBT is the proper place for these photos, but you shouldn’t only be posting on Thursdays. I’ve already stalked you on FB and seen these photos of you. No need to bring them to Instagram.

    Tweetgrammers

    If you have to type it out, then Tweet it. Instagram is about the experience of photographs, not text-packed status updates.

    InstaGroupie

    Listen, I love to see my photos receive likes. But your like means nothing to me if you like every single one of my photos, and every other photo on your feed for that matter. Is nothing sacred? Get out of here with your distribution of a false sense of approval!

    Catstagrammer

    Don’t know what a Catstagrammer is? Follow me at @therealjuliamcgovern for more info.

    What type of IGer grinds your gears? What type of IGer are you – c’mon be honest!

     

     

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  • Facebook

    kandpeeps | Friday, June 1, 2012 13 Comments

    Can you imagine a world without Facebook?

    My eyes were glued to the TV as I watched Mark Zuckerberg ring the NASDAQ opening bell and expose his company to further public scrutiny. For many looking to make a quick buck off of the IPO, Facebook has thus far looked like a dud. With stocks plummeting, critics of Facebook are proclaiming “I told you so” and quickly writing off this American success story. I can’t wait to tell the speculators “I told you so.”

    See, I’m a child of the social generation. I’m not a financial advisor, nor am I an expert on everything tech. However, when Google went public in 2004, I could have told you it would be a great investment. When Apple was on the brink of collapse, I could have mentioned that they had the capability of really kicking butt. And with Facebook going public now, I’m telling you that Facebook will be around for the next 50 years.

    The Criticism

    The main critique of Facebook is that it’s just a social networking platform that won’t be able to deliver real value. It’s an understandable stance. After GM ended its agreement with Facebook for paid ads, the very prospect of Facebook ads being worthwhile for businesses came into question. If a large company can’t profit off of its advertisements, how can a small business?

    With 85% of Facebook’s revenues coming from advertisements, weakness in the system is undoubtedly a bit scary.  The roughly 1 billion unique users inhabiting the Facebook-world are still hard to monetize.

    With news of Facebook’s overvaluation, investors are reasonably skeptical towards Facebook’s exact worth. But should they bet against the 800-pound gorilla?

    The Future (my fearless forecast)

    If we take a moment to remember, “Rome wasn’t built in a day,” then we appreciate that Facebook is still gaining its legs. Facebook has already shifted the world.

    After all, it was Facebook that piqued my interest in Public Relations and later Social Media. It was Facebook that filled my college days with event invitations to parties. It was Facebook that started revolutions and unified people against tyrannical governments. When a government completely forbids their populace from using a social networking site, there is definitely something special.

    It is Facebook that is working to determine presidential elections. It is Facebook that connects family members worldwide. It is Facebook that allows users to actively participate in conversations around the World Wide Web. It is Facebook that will continue to change the social landscape for years to come. And it is Facebook that does not yet know its own potential.

    And how will Facebook do it?

    The potential of f-commerce (Facebook Commerce) to track data and optimize it for individual users is mind-blowing. Businesses will be able to reach ~1B users and sell merchandise directly through Facebook. Slowly, users are accepting that Facebook caters advertisements to interest and search history. Once Facebook finds a way to remove the taboo of being a social media site and harnesses its mobile potential, it will explode financially.

    With all the comparisons to Myspace’s gigantic fall from grace, there is one big reason that Facebook won’t fail. It has time.

    Facebook has what all businesses seek: a user base that is incredibly loyal. As much as people dislike the changes that Facebook makes to its platform, they always stay. The prospect of a gigantic user-base and technological advancements prepare Facebook for future progress.

    This preparation for the future will work well as Facebook emerges as much more than a website. Think once again of the two tech companies that come to mind first, Apple and Google. Apple is now much more than a computer company (iPad, iPhone, iPod, iMac) and Google is much more than a search engine (Android operating system, Google+, Google Docs, Google Maps, Google Glasses).

    Apple’s CEO, Tim Cook, told investors that ‘the one company closest to being like Apple is Facebook. And just today, Apple announced a partnership to build Facebook into their iOS 6 software.

    So why are we betting against Facebook?

    If you are a business owner, you probably would love the ability to do these things at a fraction of the cost

    • Cater ads by interest and location
    • Sell items to interested parties
    • Create promotions
    • Find new customers
    • Interact with happy and disgruntled users
    • Send messages to followers

    However, Facebook does not just help businesses; it also educates the user on new products and allows for feedback that traditional media do not allow. After all, we trust our peers much more than we trust advertisements.

    In the end

    I’m putting my eggs in the Facebook basket. I’m no financial advisor, but I do see the potential of Facebook to continue to drastically change the worldwide business environment. Does this mean that Facebook will transfer into immediate justification of the $38.00 per share? Absolutely not, but I’ll leave it at this: I’m not betting against the social giant.

    It may be a hunch, but can you see a world without Facebook?

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  • Facebook

    redheadmeag | Thursday, September 1, 2011 24 Comments

    Facebook announcing music streaming through facebook.com at F8

    Madonna said it best – music makes the people come together.

    I’m something of an early adopter of “online music”. Sean Fanning went to my High School (sure, he was a freshman when I graduated and is now a millionaire…sigh…) and my addiction to LimeWire crashed my family’s computer at least a dozen times. I was the type that updated the song on my MySpace profile with great frequency, even. All told, the rise of music streaming marks one of the most significant impacts the internet has had on my life.

    A few years ago, Pandora was my jam. For the uninitiated, Pandora lets you create “stations” based on a specific artist/song. It will then serve up “similar” songs based on that selection. What a fantastic tool for discovering new music! (I owe my awareness of/love for the Black Keys to Pandora). It applied intelligence to these selections by enabling you to “thumbs up” or “thumbs down” the songs it played. I managed that ish like Joe Jackson – I was on it, and if any of my stations served up something I didn’t like, those songs were dealt with in the harshest way possible (that’s right, thumbs down to YOU Pussycat Dolls!) The problem is, when I gave a thumbs up to an artist, say, I don’t know, Justin Timberlake, those songs began to permeate my other channels. When you’re in the mood for Slipknot, JT mixing in just does not work.

    Craving more control, I jumped on the GrooveShark bandwagon. Now, let me say this plainly – Grooveshark has changed my life. You have access to the music collections of the estimated 35,000,000 users!! I’ve yet to search for a song/artist and not get something back – even my beloved Josh Homme’s Dessert Sessions are on there, and you should hear the Chieftans/Dropkick/assorted bagpipe/12 versions of “toura loura” mix I made for Saint Patrick’s Day.  You choose your songs, add them to a list, and that list lives forever.  The only problem – no mobile app?! (Give that a big ol’ #WTF. Come on, Grooveshark.) Of course, this left me stranded at a party a few weekends ago that needed DJ RedHeadMeag’s touch.

    Enter Spotify. Like the rest of the Twitterverse, I used Klout to gain access to this much buzzed about service. But I got there and….meh. Where was the selection? That’s a bandwagon with a personal best high bounce rate – 2 tries, and I was out.  Did I walk away too quickly? (comments and thoughts are welcome!)

    Now, I’m reading that Facebook is going to announce at F8 later this month that they’re partnering with Spotify (and others) to stream music through FB.com. Check out the Mashable story: http://mashable.com/2011/08/31/facebook-music-platform/

    Adding reco’s based on what my friends like? Hmmm. I’m friends with a pretty musically diverse group of individuals – I’m not sure that this is really going to do it for me.  Also – I like free.

    Are you excited about this launch? What is your favorite music service?

     

     

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  • Facebook

    Ginny Pitcher | Thursday, July 28, 2011 23 Comments

    Martini or another Facebook friend?

    Tell me to purge my life of sugar, caffeine, um…alcohol, and I’ll start listing reasons why these vices are so very critical to my every day life, and I may even throw in that they are very much part of my every day charm. I mean I know they are bad for me. They don’t care whether I’m up or down, happy or sad, funny or dull, but I’m okay with that. They give me something and for that I am eternally grateful and they willingly have a friend for life.

    The funny thing is that there are very few things that I would tolerate in my life that treat me with such disregard. After all, who needs apathy? And, yet, for years I have carried the burden and weight of a very draining vice that I truly can no longer tolerate – the passive Facebook friend.

    You know whom I’m talking about. We’ve all got them. You get a friend request from an old high school friend. Yeah, maybe you weren’t that close, but she always seemed cool and didn’t she date that really hot football player? Or, maybe it’s an old co-worker whom you always thought was going to go places and now he’s friending you! Or, maybe it’s just a random friending. You know the kind that you would never do: the spouse of a current friend, a friend of a friend, a non-friend of a friend.

    But, for years, I didn’t care. I accepted friend requests like I might accept a Grey Goose very dry martini, straight up with a twist (I’m just saying, in case you were thinking of buying me a drink sometime). Anyway, I accepted these friends and never looked back. Never noticing if they ever shared something with me on my wall, commented on my posts, LOL’d at a picture, whatever.

    And then, a few weeks ago, I thought to myself. Why am I doing this? I get tremendous joy from Facebook. I have reconnected with old friends, sparking new conversations and moments to share. I have been able to lament about my bad days and rejoice in my great days, and have found true friends who care about my state – happy or sad. So, why would I open my world to someone who had absolutely no interest in it…other than stalking?

    For some, I suppose, the number of Facebook friends you have legitimizes your very being. We are often judged by what others perceive as success – the car you drive, the house you own, the job you hold, the number of connections you have. Facebook lets everyone see this, especially that elusive “number of connections” you have. And so I’m sure for some that’s a good thing. But, for me at least, I like to get something in return. If you’re going to see a picture of my latest feast at my favorite summer haunt or read a “he said what?” quote from my sometimes funny and often cringe-worthy 9-year-old son, I’m going to want to hear from you. Facebook is my conversation with my world, a two-way conversation. And, if you’re going to be my friend I would expect the occasional thumbs up, “eww…gross” comment, a shared ridiculous video, or some other touch base. Isn’t that what friends do?

    So, I did the unthinkable. I took my almost 750 friends (I might be embellishing here) and purged them down to 300. And let me tell you…it felt great.  I looked at each person and asked myself: When was the last time he or she reached out? Has he or she ever written on my wall after friending me? Honestly, if you really cared about staying connected to me why not check in now and again? Say hello, comment on a post, “like” my photo.

    For some, it may have been a bit of shock when they couldn’t see my wall or follow my conversations, but my guess is that for most, they didn’t even notice. And, with that, I raise my martini in one hand, Tangy Taffy in another and bid adieu to one vice that I can happily quit.

    How about you? Have you ever thought about purging your friends on Facebook?

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