Welcome to the Ampersand Blog
The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.
Archive for the ‘Celebrities’ Category
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Alexis Eliopoulos | Friday, February 21, 2014 16 Comments
Beyoncé Changing The Way of Music?
Each morning I stroll through my emails and check social media for any overnight excitement. One particular Friday morning while strolling through Instagram, I saw Beyoncé’s name in pink with the caption, “Surprise” and proceeded to watch the video announcing her latest album including 14 songs and 17 videos. I’m sorry – is this real?
It was real, and Queen B decided to launch her album on social media without any advance warning. According to Mashable, the surprise album generated 5,300 tweets per minute and spiked more than 1,300% mentions on Facebook. As a PR professional, my immediate thought was, “Beyonce just took traditional PR and Social promotion to the next level…and killed it. Typically before an album release, artists drop their single on the radio and begin media tours for at least 2-3 months prior to the release. They hit the national TV circuit, appear on magazine covers, and try to maximize publicity for their upcoming album with tactics including highly-visible PR stunts. For example, Miley Cyrus gave a memorable VMA performance in preparation for her “Bangerz” album release. However, Beyoncé wanted to do something different.
In the only press release issued after the album went on sale, Beyoncé said the following, “I didn’t want to release my music the way I’ve done it, I am bored with that.” Beyoncé – and her genius team – took control of the power of social media and made a direct connection with her audience. The album sold 80,000 copies in the first three hours and continues to dominate sales. While the initial shock of this “surprise” release has subsided, it has earned its spot in history. It will not be soon forgotten, and should serve to inspire others brands to “kick it up” when it comes to how they approach product promotions and leverage social media as much as possible.
Do you think social media will change the entertainment industry?Read more
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Alyssa Taliaferro | Friday, February 14, 2014 14 Comments
Who Are You On Valentine’s Day?
So today is Valentine’s Day, or as some people out there like to call it, just a regular, good old Friday. This holiday has turned into a commercial overkill of a day that can largely be attributed to marketing, and most recently, the art of social media. With mixed messages streaming through your Twitter and Facebook newsfeeds from the Valentine’s Day lovers, haters, and those in between, let’s all take a moment and be honest with ourselves. The most successful and mutual relationship we’ve ever held onto long enough (though not always beneficial for us) has been between us and that jar of Nutella.
So are you a Valentine’s Day hater – or a lover? Well, let’s see here.
Will you be channeling your inner Jessica Biel tonight with a group of friends for an I Hate Valentine’s Day extravaganza? Or maybe you’ll join in the fun on Twitter while you include #LonelyHeartsClub to the end of each Tweet you send from now until whenever you feel less bitter about your current situation. If so, here is a list of the top anti-Valentine’s day hashtags through the years (pulled from both Twitter and Instagram):
- #Selfie #Me #I #Love #Myself #NoFilter #WithFilter
…Or just maybe, you need some full-on Tweets to inspire you:
- “This candy will probably last longer than any love you’ll share.”
- “Are you into divorced lobbyists?”
- “February: It’s the only month you can compensate for your bitter Valentine’s Day disappointment by binging on pancakes.”
…Or you could turn to one of these celebrities who have been named the “Most Retweeted Celebs” on this holiday alone.
- Justin Bieber (feel free to skip this one)
- Emma Watson (I’m sure guys and girls alike will opt for this one)
- 50Cent (Oh?)
- Harry Styles (no explanation necessary)
If all this talk of the anti-Valentine is getting you down, you can choose to be one of those overly happy people in love and use a most-mentioned hashtag to back it up:
If both of these options don’t seem to sit quite right with you, you could be like this woman who, on Valentine’s Day last year in Brooklyn, gave out hundreds of Hello Kitty Valentine’s to people she saw on her commute to work. This woman’s name is Erika Anderson, and she is a freelancer based in Brooklyn, NY. When asked why she started the project, her response was rather inspiring.
“I think it can be such a terrible day, whether you’re single or with someone.”
So what will it be? Will you be wallowing in self-pity while sitting at a table for one with a cake for 50, surrounded by pink and white balloons and a heart-shaped piñata with a kazoo hanging from your mouth in the Indian restaurant around the corner? Will you be spending it with a loved one? (This doesn’t just mean a significant other, you know!) Or will you see the grander picture and do something for others whose suffering might go just a bit deeper than having no Valentine today?
No matter what your feelings are towards today or your hashtag preferences, reclaim Valentine’s Day as your own, and decide what you are going to do – or are not going to do, for that matter – to enjoy this day to celebrate you, and the love you have for yourself.Read more
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Jenna Finn | Thursday, February 9, 2012 11 Comments
Stay classy, New England
This past week has been hard – not just for me, but for all New England sports fans. Sunday’s Super Bowl loss was a hard hit to take – and it was to NY, which only makes it hurt more. But we have to take it in stride. It’s all part of being a true Boston sports fan. You win some, you lose some. You win big, you lose bigger.
To make matters worse, a company (who will not be named) decided to pull a PR stunt making fun of Wes Welker. On Tuesday, a mere two days after the event, 900 pounds of Butterfinger candy bars were dumped in Copley Square. A women standing next to the candy was holding a sign. The sign read: “Thank you Wes Welker”.
Now, here is my problem with this whole thing. That is just too mean. It wasn’t only Wes Welker’s fault that the Pats lost. Isn’t the motto “you win as a team and lose as a team?” Also, there is no way that is funny. Maybe I’m taking it personally because I am still getting over the loss (yes, a week later!), but I don’t see how this PR stunt can be seen positively.
Also not funny- “Bradying”. Don’t do it. It won’t make you look cool.
If I were from New York I would think differently about this whole situation, but since I am from the great city of Boston, I say back off and let us grieve in peace – no more not funny PR stunts please.
What do you think? Do you think the Butterfingers stunt was appropriate?Read more
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Alexis Eliopoulos | Thursday, September 29, 2011 15 Comments
From PR tools to celebrity obsessions: here are my top 5 accounts to follow!
As of today, my following count on Twitter is exactly 437 people. Some people have said to me, “you enjoy hitting the ‘follow’ button a little too much”. However, I like following different people, brands, celebrities, and news outlets. It allows me to get different information from all ends of the spectrum. At times, Twitter can get overwhelming, especially when you leave it open for five minutes and there are over 85 new Tweets! Since our culture is impacted by information overload, I wanted to break down my top five accounts to follow. Check it out:
@boston – For fellow Bostonians, this is a must. @boston has constant updates about news, traffic, and weather. For me, it is especially helpful for morning and evening commutes – I’m updated at all times!
@mediapost – MediaPost covers a wide variety of topics such as daily, media, online, and marketing news. The best part of following MediaPost is the constant news updates and the different blogs.
@nycprgirls – They have become my PR bible! These 20-something PR girls in NYC hit every point whether it is PR, fashion, even TV show reviews. They were my go-to guide during post-grad interviews and had some helpful tips while prepping for interviews.
@thoughtcatalog – There is a “follow must” for every age: Thought Catalog nails every real life situation. For example, “Lies Felicity Told Me About College,” 10 Life lessons Learned From Playing Minesweeper,” or my personal favorite, “Things I Want To Say To The People on The Subway.” If you’re looking for a mid-afternoon giggle, please follow them! Major props to my fellow colleague, @missjrf for pointing them out!
@kimkardashian – It’s okay, you can judge me but I don’t care. I have a Kardashian obsession. Let’s face it, she branded herself pretty well, even if it did come after a sex tape. She just hit 10 million followers, which puts her in fifth place on Twitter.
Who are some of your favorite accounts to follow?