Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for the ‘Apple’ Category

  • Facebook

    kandpeeps | Friday, June 1, 2012 13 Comments

    Can you imagine a world without Facebook?

    My eyes were glued to the TV as I watched Mark Zuckerberg ring the NASDAQ opening bell and expose his company to further public scrutiny. For many looking to make a quick buck off of the IPO, Facebook has thus far looked like a dud. With stocks plummeting, critics of Facebook are proclaiming “I told you so” and quickly writing off this American success story. I can’t wait to tell the speculators “I told you so.”

    See, I’m a child of the social generation. I’m not a financial advisor, nor am I an expert on everything tech. However, when Google went public in 2004, I could have told you it would be a great investment. When Apple was on the brink of collapse, I could have mentioned that they had the capability of really kicking butt. And with Facebook going public now, I’m telling you that Facebook will be around for the next 50 years.

    The Criticism

    The main critique of Facebook is that it’s just a social networking platform that won’t be able to deliver real value. It’s an understandable stance. After GM ended its agreement with Facebook for paid ads, the very prospect of Facebook ads being worthwhile for businesses came into question. If a large company can’t profit off of its advertisements, how can a small business?

    With 85% of Facebook’s revenues coming from advertisements, weakness in the system is undoubtedly a bit scary.  The roughly 1 billion unique users inhabiting the Facebook-world are still hard to monetize.

    With news of Facebook’s overvaluation, investors are reasonably skeptical towards Facebook’s exact worth. But should they bet against the 800-pound gorilla?

    The Future (my fearless forecast)

    If we take a moment to remember, “Rome wasn’t built in a day,” then we appreciate that Facebook is still gaining its legs. Facebook has already shifted the world.

    After all, it was Facebook that piqued my interest in Public Relations and later Social Media. It was Facebook that filled my college days with event invitations to parties. It was Facebook that started revolutions and unified people against tyrannical governments. When a government completely forbids their populace from using a social networking site, there is definitely something special.

    It is Facebook that is working to determine presidential elections. It is Facebook that connects family members worldwide. It is Facebook that allows users to actively participate in conversations around the World Wide Web. It is Facebook that will continue to change the social landscape for years to come. And it is Facebook that does not yet know its own potential.

    And how will Facebook do it?

    The potential of f-commerce (Facebook Commerce) to track data and optimize it for individual users is mind-blowing. Businesses will be able to reach ~1B users and sell merchandise directly through Facebook. Slowly, users are accepting that Facebook caters advertisements to interest and search history. Once Facebook finds a way to remove the taboo of being a social media site and harnesses its mobile potential, it will explode financially.

    With all the comparisons to Myspace’s gigantic fall from grace, there is one big reason that Facebook won’t fail. It has time.

    Facebook has what all businesses seek: a user base that is incredibly loyal. As much as people dislike the changes that Facebook makes to its platform, they always stay. The prospect of a gigantic user-base and technological advancements prepare Facebook for future progress.

    This preparation for the future will work well as Facebook emerges as much more than a website. Think once again of the two tech companies that come to mind first, Apple and Google. Apple is now much more than a computer company (iPad, iPhone, iPod, iMac) and Google is much more than a search engine (Android operating system, Google+, Google Docs, Google Maps, Google Glasses).

    Apple’s CEO, Tim Cook, told investors that ‘the one company closest to being like Apple is Facebook. And just today, Apple announced a partnership to build Facebook into their iOS 6 software.

    So why are we betting against Facebook?

    If you are a business owner, you probably would love the ability to do these things at a fraction of the cost

    • Cater ads by interest and location
    • Sell items to interested parties
    • Create promotions
    • Find new customers
    • Interact with happy and disgruntled users
    • Send messages to followers

    However, Facebook does not just help businesses; it also educates the user on new products and allows for feedback that traditional media do not allow. After all, we trust our peers much more than we trust advertisements.

    In the end

    I’m putting my eggs in the Facebook basket. I’m no financial advisor, but I do see the potential of Facebook to continue to drastically change the worldwide business environment. Does this mean that Facebook will transfer into immediate justification of the $38.00 per share? Absolutely not, but I’ll leave it at this: I’m not betting against the social giant.

    It may be a hunch, but can you see a world without Facebook?

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  • Facebook

    redheadmeag | Thursday, September 1, 2011 24 Comments

    Facebook announcing music streaming through facebook.com at F8

    Madonna said it best – music makes the people come together.

    I’m something of an early adopter of “online music”. Sean Fanning went to my High School (sure, he was a freshman when I graduated and is now a millionaire…sigh…) and my addiction to LimeWire crashed my family’s computer at least a dozen times. I was the type that updated the song on my MySpace profile with great frequency, even. All told, the rise of music streaming marks one of the most significant impacts the internet has had on my life.

    A few years ago, Pandora was my jam. For the uninitiated, Pandora lets you create “stations” based on a specific artist/song. It will then serve up “similar” songs based on that selection. What a fantastic tool for discovering new music! (I owe my awareness of/love for the Black Keys to Pandora). It applied intelligence to these selections by enabling you to “thumbs up” or “thumbs down” the songs it played. I managed that ish like Joe Jackson – I was on it, and if any of my stations served up something I didn’t like, those songs were dealt with in the harshest way possible (that’s right, thumbs down to YOU Pussycat Dolls!) The problem is, when I gave a thumbs up to an artist, say, I don’t know, Justin Timberlake, those songs began to permeate my other channels. When you’re in the mood for Slipknot, JT mixing in just does not work.

    Craving more control, I jumped on the GrooveShark bandwagon. Now, let me say this plainly – Grooveshark has changed my life. You have access to the music collections of the estimated 35,000,000 users!! I’ve yet to search for a song/artist and not get something back – even my beloved Josh Homme’s Dessert Sessions are on there, and you should hear the Chieftans/Dropkick/assorted bagpipe/12 versions of “toura loura” mix I made for Saint Patrick’s Day.  You choose your songs, add them to a list, and that list lives forever.  The only problem – no mobile app?! (Give that a big ol’ #WTF. Come on, Grooveshark.) Of course, this left me stranded at a party a few weekends ago that needed DJ RedHeadMeag’s touch.

    Enter Spotify. Like the rest of the Twitterverse, I used Klout to gain access to this much buzzed about service. But I got there and….meh. Where was the selection? That’s a bandwagon with a personal best high bounce rate – 2 tries, and I was out.  Did I walk away too quickly? (comments and thoughts are welcome!)

    Now, I’m reading that Facebook is going to announce at F8 later this month that they’re partnering with Spotify (and others) to stream music through FB.com. Check out the Mashable story: http://mashable.com/2011/08/31/facebook-music-platform/

    Adding reco’s based on what my friends like? Hmmm. I’m friends with a pretty musically diverse group of individuals – I’m not sure that this is really going to do it for me.  Also – I like free.

    Are you excited about this launch? What is your favorite music service?

     

     

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