Welcome to the Ampersand Blog
The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.
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Julia Kacmarek | Friday, September 19, 2014 2 Comments
Life Moves Fast, But News Moves Faster: How To Read & Understand It In Less Than 5 Minutes
We’ve all heard it before – the phrase that makes media pros cringe at the faintest mumble…
“I don’t have time for the news.”
For those of us in PR, it’s hard to think of a response other than, “Bologna.”
Our jobs consist of following headlines hourly, so life without it is hard to imagine. But if you work elsewhere, understanding the news may seem like a tedious, waste of work hours. That’s where you’re wrong.
The news can seem intimidating, confusing and complicated, but if you incorporate it into your daily routine, it will eliminate the dread of having to read and comprehend it all at once. Plus, knowing something about what’s going on outside of your office will impress your co-workers, friends, and even possible business partners or clients.
Try some of these simple changes:
- Turn On The TV in the AM: Primp for the day and listen to the morning news. Even if you aren’t actively paying attention, you will consume some of what’s going on.
- Skip the Playlist on Your Commute: Instead of listening to the same 20 songs on your playlist tomorrow morning, try skimming the news on your bus or train ride. If you drive to work, put on NPR – it’s more interesting than the boring talk radio stereotype many associate it with.
- Pair Morning Coffee with Skimming: Make it a morning ritual to read the news as you drink your first cup of coffee every day. If you only have ten minutes, take in the top stories with quick lists like The Daily Beast’s Cheat Sheet, which lists all the stories you need to know in condensed paragraphs.
- Set Up Push Notifications: The Associated Press and other apps have notifications that will alert you with a short one-liner when any big breaking news happens.
- Follow News Sites on Twitter: Follow whatever site strikes your fancy – sports, breaking news, politics, local news, etc. You name it, they have a Twitter account.
- Subscribe to E-Newsletters: Many top news sites have daily newsletters you can subscribe to by email that will give you a synopsis of the day’s top stories. TheSkimm is one choice, but there are plenty of others out there.
Whether you’re a lawyer, doctor, businessman or woman, or work somewhere in between, there’s simply no excuse not to be in the know.