Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for August, 2014

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    Jenna Finn | Friday, August 29, 2014 13 Comments

    Get to Know Kel & Partners Santa Monica

    Did you hear? Kel & Partners has gone bi-coastal, opening an office in Santa Monica, CA. And guess what? I’m here! In typical K&P fashion, our office is not in some stuffy, cubicle-filled space with grey walls and no windows. Instead, K&P’s West Coast team has taken up residence at Cross Campus, an engine of creativity and innovation.

    Cross Campus Logo

    Cross Campus is a shared, collaborative space. The co-working space is home to over 40 companies from all over the world, and we are so excited to be in such a buzzing and inspiring office space. Not to mention comfortable! There are tables & desks, sure, but there are also couches to work on and plushy chairs to rest in. And you better believe that during the World Cup games, everyone squeezed onto the couches to watch the soccer games projected on a screen over the Cross Campus stage.

    At Cross Campus, we’re always meeting new people, learning about what their jobs are, and watching them conduct business in new ways. There are tech companies, SEO companies, small businesses – you name it, and it probably has a presence at CC.

    Cross Campus Couch

    And, CC welcomed K&P with open arms. We had an orientation, a new-members dinner, and even got to introduce ourselves in front of the whole community after a Friday-afternoon free lunch. I mean, what’s better than free food? Cross Campus also hosted this year’s Silicon Beach Fest, and CC members were given free access.

    We couldn’t be happier with our new location and that the K&P West Coast is off and running. Keep an eye out on Kel & Partners’ Instagram for some photos of our “SoCal” adventures.

    Have you ever worked in a collaborative or shared office space with other companies?

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    Maria Kennedy | Thursday, August 28, 2014 No Comments »

    Ways To Keep Control of Your Inbox

    Inbox Management. Sounds like a futile and tedious activity, but as someone who gets a very large influx of emails daily, it is easy to lose control and feel overwhelmed when trying to stay on task. At Kel & Partners we are encouraged to either have an inbox of zero or to only have actionable items remain unfiled — emails that still require a response or attention. Read the rest of this entry »

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    kandpeeps | Thursday, August 21, 2014 18 Comments

    #tbt: A Nostalgic Throwback to Social Media Over the Last Decade

    As a world, we are more connected than ever. Whether tweeting, liking an Instagramming or G-chatting your friends, it’s almost impossible to avoid talking to someone at all times. But what’s your first memory of social media?

    If you can remember way back when, you used to unplug from social media with a “brb, mom needs comp” AIM away message. Over time, this grew harder and harder. With the developments of Live Journal, then Friendster and My Space, then Skype and finally Facebook, social media has taken a front-and-center presence. It now allows us to connect with the world around us with just a click of a button, in so many different ways and forms, and all in just seconds. We are tweeting our real time thoughts and Instagramming our real time food choices—but remember when we couldn’t?

    Many people think of the history of social media in terms of how far we’ve come from the first email in 1971. But what about the insane progress it’s made in just the past decade? Here’s a look at how much has really changed since just 2004:
    FacebookBuzzFeed

    YouTubeTwitter

     

    So crazy, right?!

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    Margaret Menotti | Friday, August 8, 2014 16 Comments

    Communications Skill Timeless and Priceless

    Strains of pomp and circumstance in 2014 have faded for the latest batch of grads. It is a sentimental rite of passage that evokes deep reflection, bringing both joy as well as angst over where their new degree will lead them.

    Our offices at K&P are a microcosm of the end of academia and focus on the workforce-ready season. The office is absolutely buzzing with the activity of our newest batch of interns. It is such a pleasure to meet, greet, and get to know some of them, and we have been blessed with some truly delightful interns – some of which have been hired upon graduation. The desire to please is absolutely palpable as is the need for reassurance that their major in communications, public relations, English, or journalism was a wise investment that will lead to a desirable job opportunity and fruitful career.

    Yes, students who have studied science, technology, and math – often called STEM graduates – have an excellent shot at landing that great first gig. Awesome for them and their time in the sun! However, I do recall my college speaker from 3 decades ago- Dr. An Wang. He was at the pinnacle of his WANG success during the mid 80′s. However, the company and many of their rock star staffers became obsolete within a short time. Ditto for the “it” hiring companies at that time like DEC, Prime, etc. They were great firms and many had a great ride. The best and brightest of them continued to reinvent themselves and conquer new skill sets and industries.

    The reality is that now, perhaps more than ever, there is an unquenchable thirst for clear, compelling, concise and well-crafted communications. Those tech, math, and science gods that are so worshipped everywhere still need to surround themselves with people that communicate well. There are great communications, public relations, and journalism positions that evolve and blossom for this dynamic set of innovators. Other good news is the “dues paying” hierarchy is gone. Great talent gets rapid reward.

    Within the media industry, the traditional print, television, radio outlets seem to be disappearing more quickly than water in Vegas. Many a journalist and public relations professional bemoans the lack of defined beats, expertise, and institutional knowledge. However, the growth in digital media is astounding, and the footprint is enlarged via social media. The reality is that communications is in huge demand on a 24/7 global scale.

    No matter what your interest, passion, skill, and a flexible mindset have always been highly valued commodities in the workforce. It is no different today. Study what you love, stay curious, be flexible, and work hard. You will reap great rewards.

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