Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • kandpeeps Facebook

    | Friday, December 27, 2013 11 Comments

    Social Media’s Effect on the Holiday Season

    We all know just how heavily brands use advertising throughout the holiday season, but in the ever-evolving media world, have you ever taken the time to think about how much your Facebook and Twitter are influencing your spending as well? Shoppers are increasingly turning to social media to hunt down the best deals and gifts from both businesses and friends alike.

    I was recently surprised by an infographic I came across on Yahoo! Small Business Advisor highlighting social media’s impact on holiday shopping. It claimed that 65% of shoppers used social media to find gifts – and even more, 67% of these shoppers purchased a gift they saw on social media. My immediate reaction was that this was hyperbolized; dramatically skewed in some way and that no one really looks at the advertisements scrolling their Facebook pages.

    Then I got to thinking: it clearly wasn’t the direct advertisements that were social media’s marketing gold mines, it was the word of mouth. 60% of women use Pinterest to research the gifts they plan to buy. Why? Because someone they followed and trusted pinned it first. Their positive opinion on the gift makes others more likely to have the same positive opinions.

    Then I started noticing my own habits. I was one of the 67% of shoppers that used digital coupons I had seen on Facebook while at the mall. I was one of the 59% that found out about J.Crew’s Cyber Monday deal from a Twitter follower. I was even one of the 63% to click a link to a holiday giveaway (fingers crossed!). Social media had consumed my holiday shopping behavior and the more I thought about it, the happier I was— sales, sales, sales!

    What about you? Do you think your holiday shopping is affected by your social presence?

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