Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Anna McCarter Facebook

    Anna McCarter | Friday, December 13, 2013 31 Comments

    A Nostalgic Look at Some of Our Favorite Holiday Commercials

    The holiday season is upon us and with it comes a new crop of holiday-themed commercials. This year, you’ll find Taylor swift and Justin Bieber making an appearance in a celebrity-filled Macy’s holiday commercial. You may have also seen the group of pant-less men “jingling their bells” in the risqué Kmart commercial. Companies put a lot of creativity (and money) behind their holiday advertisements, as it’s a key window to drive retail sales, but consumers more often remember the particularly heart-warming ads far beyond the season – sometimes for many years to come. In honor of the holiday season, let’s take a moment to look at some commercials of holidays past, which have become holiday classics.

    coke

    Who can forget the bright red Coca-Cola holiday trucks that lit up the night? As a true “Americana” brand, Coca Cola does a great job of associating their product with family traditions like waiting up for Santa – or in this case, waiting for the red Coca Cola trucks coming to town.

     

    peter

    In the early 1990s, Folgers Coffee pulled at our heartstrings with the “Peter Comes Home for Christmas” commercial. Folgers incorporated the

    classic scene of a person waking up to the smell of a fresh brewed pot of coffee. But on Christmas morning, the version is extra special with Peter’s surprise return home. This ad reminded us that no matter how many presents are under the tree, having your family home for the holidays is always the greatest gift. And of course, it reminded us that Folgers Coffee is perhaps “the best part of wakin’ up” on Christmas morning.

    Campbell’s hit one out of the park with their melting snowman commercial from 1998. As the snowman eats the soup, you see the snow melt away to reveal a young boy underneath. The commercial is clever, and most importantly, it makes you want to warm up with a bowl of Campbell’s soup after watching it. Their tagline says it all: “Nothing melts away the cold like a delicious bowl of hot chicken noodle soup.”

    In December, most people watch classic movies like “A Christmas Story” or “It’s A Beautiful Life” to get in the holiday spirit. In a similar way, these older commercials stir up holiday excitement and make us nostalgic for seasons past. What are some of your favorite holiday commercials from over the years?

    cambells

  • Diane Coffey

    The Folgers commercial used to get me every time, and even more so now that my son is grown and not living at home anymore. Nice stroll down memory lane, Anna!

  • Anonymous

    I’m partial to the Hershey Kiss jingle bells commercial. A good commercial is both nostalgic and scalable to be played year after year.

  • Julia McGovern

    I’m too young to remember the Folgers one, but I remember we studied it in an advertising class in college. What a seamless way to promote your product without exploiting the holiday. It captures the essence of Christmas. Their adv. guys totally get it.

  • Guest

    We discussed the Folgers commercial in advertising class too, Julia! I also don’t remember it because I was too young, but, I do remember the Campbell’s Soup commercial! Just looking at those commercial clips makes me want to have a bowl of soup in front of a fire! Ohhh what good advertising (and a good budget) can do!

  • Sami

    We discussed the Folgers and Coca-Cola commercial in advertising class too, Julia! I also don’t remember it because I was too young, but, I do remember the Campbell’s Soup commercial! Just looking at those commercial clips makes me want to have a bowl of soup in front of a fire! Ohhh what good advertising (and a good budget) can do!

  • http://%/hhbfhgdgb5820 Zachary

    .

    good.

  • http://%/jhacehcca9 dan

    .

    ñïñ çà èíôó!

  • http://%/bcaahi97 Gregory

    .

    good info!

  • http://%/egaiaijd06 brent

    .

    áëàãîäàðñòâóþ!!

  • http://%/gcdgjej5 Charles

    .

    áëàãîäàðþ!!

  • http://%/ciedffahf42 Gregory

    .

    tnx for info.

  • http://%/jfjchjjha38 Travis

    .

    thanks.

  • http://%/adicajg3 Joey

    .

    thanks!!

  • http://%/ccgjfdhj37 Micheal

    .

    áëàãîäàðþ!!

  • http://%/dbafgahei3750 salvador

    .

    áëàãîäàðåí!!

  • http://%/fggeacg99 Kent

    .

    good!!

  • http://%/bifdcj5 Dustin

    .

    ñýíêñ çà èíôó.

  • http://%/gejfjh8278 Ralph

    .

    ñïñ!!

  • http://%/dfiaaifae8 Gary

    .

    good info!

  • scamglob7

    Education Academy could just be the perfect learning center for web programming tutorials

  • hector27cal
  • hua554sain
  • sing953tonk
  • forest ration
  • honest coffer
  • Green02Edna
  • mch134how
  • ansam54khan
  • cherly22adam
  • Paul Walker
  • Deni Hui