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The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Julia McGovern Facebook

    Julia McGovern | Wednesday, October 30, 2013 12 Comments

    Twitter Feed Now Includes Photos, More Fun

    Twitter update includes photos and videos in feed

    Remember the days of texting your tweet to 4040 from your flip phone under the desk in third period English? That tweet was only text. And only 140 characters of text.

    Since then, Twitter has turned into a virtual laundry list of links that lead you off channel into the wild, wild West of the World Wide Web. Are you clicking on a link that will lead you to a photo? To a video? To a news article? To porn? You’ll just have to click the link to find out.

    Well yesterday, Twitter announced that users will now see images and videos directly in their timeline. The experience is similar to the likes of Facebook, Instagram, or Vine.

    https://vine.co/v/hDntvwpnenh (via Twitter’s Vine)

    Moreover, Favorite, Reply, and Retweet buttons are more readily displayed between all tweets. No more are the days of needing to click on a tweet to engage with it.

    The barriers have been lowered for interacting with tweets. This is huge for brands who seek retweets of their content in the hopes of virality. On a channel where sharing was already as easy as one, two, three (scroll, click, retweet), we now have sharing as easy as one and two – just scroll and retweet. Imagine the speed at which visual content will be shared! It might have just given me chills.

    Quick recap: Twitter took the most sharable content on the internet, visual content, and made it even more shareable.

    Visual is now vital in content curation. Facebook, Instagram, Vine. The once text-focused channel of Twitter is a whole new playing field for brands.

    Happy scrolling to all users who no longer have to click through to their content! What does Twitter’s update mean for you?

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