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The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Julia McGovern Facebook

    Julia McGovern | Wednesday, October 16, 2013 9 Comments

    The FYI on Twitter’s New DM Settings

    Extra, extra, Tweet all about it! Listen up! Twitter is rolling out a new option and you’d be a liar if you said you didn’t like options. Historically, you could only send direct messages to someone who was following you, and you were in turn following back. Now, Twitter allows users to choose whether they want to be able to receive direct messages from any follower. With the click of this box, you open the door to all sorts of visitors, both welcome and unwelcome:

    DM Opt-In Checkbox

    DM Opt-In Checkbox

    What does this mean for you as an average Twitter user?

    It does NOT mean that you’ll automatically be receiving boatloads of spam. You have to remember it is an opt-in feature. In fact, I don’t think this will have much impact on you, Mr. Average Joe Twitter User.

    What does this mean for you as a manager of a brand handle?

    Marketing blogger, Jim Connolly, sums it up better than I can: “People complain all the time about bad customer service experiences over Twitter. Now, those grievances can be dealt with privately from the business end.”

    Only community managers will know this pain…that of a 140-character-or-less complaint coming in about your client. The pain of then having to inconvenience your displeased customer by asking him/her to take an extra step to DM contact information so you can take it offline, knowingly putting the fact that there is an issue on blast. All we, as a community managers, want to do at this point is do something for this guy, not ask them to do something for us.

    After this Twitter update, as long as the displeased customer is following you, you can remedy the situation in immediate privacy right off the bat, without the gaze of your followers, and without inconveniencing the user. It opens the doors for immediate customer service and instant private management of whatever situation.

    Will you open up your Twitter account to allow direct messages from any follower?

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