Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

Archive for October, 2013

  • Facebook

    Julia McGovern | Wednesday, October 30, 2013 12 Comments

    Twitter Feed Now Includes Photos, More Fun

    Twitter update includes photos and videos in feed

    Remember the days of texting your tweet to 4040 from your flip phone under the desk in third period English? That tweet was only text. And only 140 characters of text.

    Since then, Twitter has turned into a virtual laundry list of links that lead you off channel into the wild, wild West of the World Wide Web. Are you clicking on a link that will lead you to a photo? To a video? To a news article? To porn? You’ll just have to click the link to find out.

    Well yesterday, Twitter announced that users will now see images and videos directly in their timeline. The experience is similar to the likes of Facebook, Instagram, or Vine.

    https://vine.co/v/hDntvwpnenh (via Twitter’s Vine)

    Moreover, Favorite, Reply, and Retweet buttons are more readily displayed between all tweets. No more are the days of needing to click on a tweet to engage with it.

    The barriers have been lowered for interacting with tweets. This is huge for brands who seek retweets of their content in the hopes of virality. On a channel where sharing was already as easy as one, two, three (scroll, click, retweet), we now have sharing as easy as one and two – just scroll and retweet. Imagine the speed at which visual content will be shared! It might have just given me chills.

    Quick recap: Twitter took the most sharable content on the internet, visual content, and made it even more shareable.

    Visual is now vital in content curation. Facebook, Instagram, Vine. The once text-focused channel of Twitter is a whole new playing field for brands.

    Happy scrolling to all users who no longer have to click through to their content! What does Twitter’s update mean for you?

    Read more
  • Facebook

    Julia McGovern | Wednesday, October 16, 2013 9 Comments

    The FYI on Twitter’s New DM Settings

    Extra, extra, Tweet all about it! Listen up! Twitter is rolling out a new option and you’d be a liar if you said you didn’t like options. Historically, you could only send direct messages to someone who was following you, and you were in turn following back. Now, Twitter allows users to choose whether they want to be able to receive direct messages from any follower. With the click of this box, you open the door to all sorts of visitors, both welcome and unwelcome:

    DM Opt-In Checkbox

    DM Opt-In Checkbox

    What does this mean for you as an average Twitter user?

    It does NOT mean that you’ll automatically be receiving boatloads of spam. You have to remember it is an opt-in feature. In fact, I don’t think this will have much impact on you, Mr. Average Joe Twitter User.

    What does this mean for you as a manager of a brand handle?

    Marketing blogger, Jim Connolly, sums it up better than I can: “People complain all the time about bad customer service experiences over Twitter. Now, those grievances can be dealt with privately from the business end.”

    Only community managers will know this pain…that of a 140-character-or-less complaint coming in about your client. The pain of then having to inconvenience your displeased customer by asking him/her to take an extra step to DM contact information so you can take it offline, knowingly putting the fact that there is an issue on blast. All we, as a community managers, want to do at this point is do something for this guy, not ask them to do something for us.

    After this Twitter update, as long as the displeased customer is following you, you can remedy the situation in immediate privacy right off the bat, without the gaze of your followers, and without inconveniencing the user. It opens the doors for immediate customer service and instant private management of whatever situation.

    Will you open up your Twitter account to allow direct messages from any follower?

    Read more
  • Facebook

    Alosha O'Brien | Tuesday, October 15, 2013 23 Comments

    My Trip to Washington DC

    My Dad and I Visited Washington DC for To days With hundreds of other people frome special Olympics (SO) and Best Buddies (BB). We Invited By The Massachusetts director of Best Buddies, Craig Welton, To Speack WIth Members of The US government about funding These great Programs.

    we got Together With other So and BB representatives frome All around The Country So That We Could ALl Visit The Senat and The House of Representatives TO ask Legislatores to Support The Euncie Kennedy SHriver Act, which proves Funding for SO And BB.

    SO was founded by Eunice Kennedy Shriver (EKS) to provide Sports and Social activities for Intellectually and Developmentally Disabled (IDD) People. Best Buddies was founded by her Son, Anthony,  to provide one-to-one Mentoring relationships With IDD people. Along with Help in true, So I like to Help Theam whenever I Can. In addition to Scott Brown in the Senate, we visited The offices of All The Massachusetts Representatives, including Mike Capuano, Nicki Tsongas, John Oliver, William Keating, and John Tierney. Washington D.C. 2012 Is The Best Time Aver

    To See All of The Monument’s It is gust So Nice. The Wheather was gust So Very warm on Tuesday. It felt like spring, I like How Their Is police On Hourses In The park Riding & Seeing people. In joying The day, I Like how I get To Spend Time With My Dad. He Is So Very Funny, Going places. with My Dad Is So Cool He All ways, Has Somthing Funny To Say To Make All us Criss & Craig Smile. I Like flying On in Airoplain It is Nice & cool, I Like Looking out THe Window & Seeing Houses.


    We also Saw Some of The great Sites in Washington D.C Like The Washington Monument, The Capital Building, The Capital Mall The Supreme Court, The Smithsonian and many other cool Sites. We ate Lunch in The cafeteria of The House of Representatives, Which was cool because Lots of reps and other important people were eating Lunch All around us The Washington Monument, I was interviewed By National public Radio (NPR) about visiting The Washington Monument , which was Closed Because it was Damaged in a recent Earthquake.

    Each of the offices of The Senators And The representatives Have An American flag and A State flag Outside Their office Door. Some Legislators Also Had A flag Remembering Soldiers That Are Still missing in action, And Some Had pictures in Their offices of The Soldiers That Have Been protecting America around The world.

     

    Read more