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The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • redheadmeag Facebook

    Meagan Shaffer | Wednesday, August 28, 2013 No Comments »

    Heyo! Facebook announces major changes to how contests can run on YOUR Facebook page

    Our social media Peeps could barely sleep last night. We know you’re asking “why?” In the “new changes announced every minute” world of social media, it takes a lot to get us THIS excited. But this is pretty huge!

    Late last night, Heyo broke some EPIC news: Facebook announced a loosing of restrictions on how contests can be administered on the site.  We’d like to take a moment to give solid props to Heyo on this one. When  we received the late-night email blast, we checked our fav in-the-know media sites (Mashable, TechCrunch, Business Insider) and couldn’t find the news anywhere else.  But a quick check of Facebook’s Page Guidelines confirms the news, and our world will never be the same.

    So, what’s changed, and what’s the big deal?

    Historically, in order to host a contest on Facebook, page managers were required to utilize a third-party platform. With a bevvy of affordable and easy-to-use tools out there, this one wasn’t hard to manage (unless you weren’t familiar with the rules and were penalized for hosting a contest without this important step – yikes!). By opening up this restriction, Facebook is enabling the less “socially savvy” business owners to engage with their fans in a new and exciting way on Facebook, and eliminating the need for well-designed tabs to host a cool giveaway.

    The biggest change is that no longer are page managers’ hands tied in using “Facebook functionality” as a method of contest entry. Want people to “like” a post to enter to win? Now you can! Want people to comment with feedback in order to enter your giveaway? Do it to it! And want to announce your winner on Facebook so all of your fans can see that you do in fact choose winners? THE FACEBOOK WORLD IS YOUR OYSTER!

    While you cannot use “timeline activities” for contest entry (such as  ”share this post to enter”), Facebook has given page admins a great new tool in providing meaningful, engaging content to your fans.

    We’ve already got our wheels turning on how we’ll roll out contests for clients with these new changes in place. What do the changes mean to you?