Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Jayne Seward Facebook

    Jayne Seward | Tuesday, December 27, 2011 19 Comments

    Pinteresting…..

    pin·ter·est (n.):

    A fun reminder of the clothes I ill never afford/fit into, the home décor I will never afford/fit into our small home, the recipes and crafts I am too lazy to ever make, the saying I wasn’t clever enough to think of on my own, the photos I wish I had taken but didn’t.

    If you haven’t yet heard of Pinterest, the virtual bulletin board phenomenon taking the Internet by storm, you soon will.  The food… the party planning… the crafts… Pinterest is slowly taking over my life (but I love it). And I’m not alone in my obsession.

    The site, which launched in March 2010, is still invite-only and yet has managed to rack up over 4 million active users according to its Facebook page. If that’s not proof of an emerging social network, I don’t know what is.

    For those of you who have yet to discover the addictive power of Pinterest, here’s the 411:

    • Pinterest is a virtual pinboard that allows you to organize and share all the inspriational things you find on the web.
    • You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests.
    • People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.
    • A pin is an image added to Pinterest.
    • A pin can be added from a website using the Pin It button, or you can upload images from your computer.
    • Each pin added using the Pin It button links back to the site it came from.
    • A board is a set of pins.
    • A board can be created on any topic, such as My Style, Recipes For Dinner, or Wishlist.
    • You can add as many pins to a board as you want.

    My personal Pinterest repertoire ranges from places/countries I want to visit, sassy manicure designs, and even a board of inspiration for my future tattoo (if I’m ever ballsy enough to get one).

    So whether you want to create a board on crafty DIY projects you find online, or you want to plan your imaginary wedding, I highly recommend checking out Pinterest and requesting an invite ASAP…. Or ask me for an invite! I’m more than happy to help out a future pin-oholic!

     

  • http://twitter.com/Julie_Donovan Julie Donovan

    I joined Pinterest last summer when not many people were using it yet, and ever since then, I’ve been amazed at how many board follow notification emails I’ve received from Facebook friends.  The site is great for getting/displaying decorating ideas (one friend used it to plan out her nursery for the baby she’s expecting!) but I’d also just like to point out the marketing potential for arts/crafts/design brands, especially if they provide a link to drive traffic back to their website on every pin of their product.  I created a page last summer for a friend’s antiques shop, and I got a decent amount of repins from it.  Although I stopped updating it when I got busy with a new job, I think it’s great that it’s still out there for potential customers to see and repin!

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