Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Jayne Seward Facebook

    Jayne Seward | Monday, July 25, 2011 61 Comments

    Hi. My name is Jayne, and I’m a Foursquareaholic.

    @jayneseward: I just unlocked the “Ten Hundred” badge on @foursquare!

    As a self-proclaimed “social media addict”, it comes as no surprise that my addiction spans across the entire social media landscape, including foursquare, the location-based social network that is taking the world by storm.

    Being the avid foursquare user and lover that I am, I personally believe that there is nothing like the feeling of excitement and delight that comes with receiving a new badge. Those outside of the social media world may not understand how something so insignificant can make someone like me feel so accomplished; but for those of us who view social media as an essential part of our existence, receiving a new badge on foursquare is a means of proving our worthiness within this social media-driven world.

    Just last month, foursquare announced a major milestone for the location-based social network: a whopping 10 million users! And just a week after this newsbreak, my Twitter feed announced an even bigger milestone: @jayneseward just unlocked the “Ten Hundred” badge on @foursquare! Finally, after a year+ of checking in at almost every place I go to, I have officially checked-in to over 1,000 venues. Put that in your crack pipe and smoke it!

    Foursquare has been such a big part of my social media world and everyday life over the last year in so many ways. Without it, I would’ve never been able to bar hop thru NYC without even making a dent in my wallet. I wouldn’t have known where to park for free when I showed up for my interview at the @KelAndPartners office a few months back. I would’ve never been crowned the “official” Mayor of Skellig, Bentley University’s go-to bar on Thursday nights. But most importantly, I would have never been able to show my friends and family just how fun and useful social media can be.

    With 3 million check-ins occurring each day, about 400,000 businesses using foursquare as a marketing tool, and 358 million check-ins now occurring outside the United States, all I have to say is this: If foursquare is wrong, I don’t want to be right!

    For all my fellow social media addicts out there- what’s the most exciting foursquare badge you’ve ever received?

  • http://twitter.com/RedHeadMeag Meagan Ellis

    As a recent convert, I totally get it – let's not forget that burning past people on the leaderboard is pretty satisfying, too. I unlocked my first Swarm this weekend, and MAN – did that feel good!

  • http://twitter.com/thespottedduck Shelley Senai

    I'm a total addict too, Jayne – and I can't really even explain why! I just love earning badges and mayorships and it's especially fun when you're traveling to broadcast which restaurants, sites, etc. you're at.

    ps. I'm coming for your K&P mayorship which you stole with such guile – WATCH OUT!

  • Teleia

    Well – I must admit I too have become a foursquare addict – but the most “uncool” (is that cool to say?) Mayor badge I just received was for this kids' joint called Jump Around in Framingham.  And ironically, someone from Boston.com was sitting next to me on this bench as we watched our crazy kids literally jump around — and he was mad I beat him to the mayor spot!  So while it says a lot about who I am and what I'm doing – I can't get enough of checking in!!!  Jayne… I'm catching up to you and hope to dethrone you as being the Mayor of Kel & Partners :) Look out!!

  • http://twitter.com/MiamiREfacts Tom Grimshaw

    Jayne – I'm so happy to know that I'm not alone in this addiction!  I don't know exactly why I love it, but I just do.  It's fun and the badges and mayorships are cool.  I'm really focused on the leaderboard now actually though, that is also a blast.  I'm really enjoying checking in while travelling and seeing what other people have to say about the locations.  I am getting a litle fatigued though.  While it's fun, I think that we the users are doing all of the work and I wish that foursquare would start paying some benefits.  I mean after-all if anyone was following my and analyzing my check-ins, I would certainly be inclined to respond to targeted offers.  I'm all for targeted marketin and this location based information should enable cool offers and impulse purchases, but I have yet to get a really good one.  I recetnly linked my AMEX to foursquare with what sounded like an amazing program, but I have not been influenced to do anything.  I have patience and I'm willing to wait, but what is taking brands and their advertising agencies so long to use this amazing demographic and behavioral information that we are working hard to give them for FREE, I might add?

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