Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • Deirdre Carey Facebook

    Deirdre Carey | Tuesday, July 12, 2011 21 Comments

    Facebook – The New Love Connection?

    As a single, 44 year old divorced woman, I’ve been in and out of the dating scene for about 8 years now. And boy, how times have changed. I remember a long time ago when we young gals would meet guys at local bars, work parties, or even weddings (which is where I met my future ex-husband.)

    Then along came Match.com. At first, no one would ever conceive of admitting to going to find a date, heaven-forbid, at an online dating site – that would mean you were desperate, right? WRONG! Well, with Match.com’s almost instant success, opinions quickly changed – and everyone was uploading Match profiles (I hate to say it, but I know of people who weren’t even single who joined to “see what was out there and available!”) On a happy note, I personally have five friends who have met & married someone they met on an online dating site.

    While perusing the Today Show website this morning, I came upon a story that piqued my curiosity - “Hot or Not” Facebook app leads to marriage.

    In a nutshell, three-years ago a Brazilian woman named Gisele (not to be confused with the other famous Gisele from Brazil who I’m convinced stole my soon-to-be 2nd husband Tom Brady) posted a picture of herself not only on her Facebook profile, but also on the Facebook app “Hot or Not.” Gisele, a flight attendant, had broken up with her boyfriend and was trying to get back into the dating scene.

    Low and behold, a gentleman by the name Gavin Jenkins found Gisele “Hot” and months of IMing, emailing and Skyping lead to a first date and ultimately marriage!

    Why did this idea work? According to Gisele, being able to see his pictures on his Facebook page, and learning about his hopes and dreams from his profile information was what sealed the deal for her. Gavin proudly confesses, “I have a lot to thank Facebook founder Mark Zuckerberg for. He helped me find my soulmate – I definitely owe him a pint.”

    It is an interesting concept, don’t you think? If you’ve ever created a profile page on an online dating site, you’ll know that you’re instructed to fill out pages and pages of information about yourself. And for those who have (me) filled one out, you write and edit, and write and edit in the hopes that you sound interesting, and intelligent, and witty and fun, in the hopes of attracting someone with similar personalities and interests –while weeding out any Ted Bundy’s or sounding too much like The Virgin Mary/Tara Reid!

    But with Facebook, I’m guessing about 80% of the profiles are legit. Your page clearly showcases who you are – through your status updates, images, causes you belong to/support , what you are passionate about, what brings you joy, and your true beliefs.

    I’m thinking we’ll see more Gavin & Gisele stories popping up in the near future, don’t you? And I have to agree that this may be a great way to met someone – because both of you get to see the real deal!

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