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  • Deirdre Carey Facebook

    Deirdre Carey | Friday, April 15, 2011 5 Comments

    Pink Toes – Oh No!

    Have you seen the new J. Crew ad called “Saturday with Jenna?” OMG – it is causing quite a stir! The ad was featured recently on the Today Show, and has taken center stage on talk shows, in newspaper headlines & blog posts.

    The “controversial” ad, which was emailed to customers, shows one of J. Crew’s top creative directors, Jenna Lyons, painting her young, toe-headed son Beckett’s tootsies hot pink.  Clearly mom and son appear to be giggling and having some fun!

    The caption below the picture reads, “Lucky for me I ended up with a boy whose favorite color is pink. Toenail painting is way more fun in neon.”

    So why does the pink polish have some many parents & doctors seeing red?

    “This is a dramatic example of the way that our culture is being encouraged to abandon all trappings of gender identity,” psychiatrist Dr. Keith Ablow wrote in a FoxNews.com Health column about the ad.

    Media Research Center’s Erin Brown agreed, calling the ad “blatant propaganda celebrating transgendered children.”

    “Not only is Beckett likely to change his favorite color as early as tomorrow, Jenna’s indulgence (or encouragement) could make life hard for the boy in the future,” Brown wrote in an opinion piece Friday. “J.CREW, known for its tasteful and modest clothing, apparently does not mind exploiting Beckett behind the facade of liberal, transgendered identity politics.”

    Really people? Really?

    Personally, I find it a bit comical that people are in such an uproar about this.  But we’re all entitled to our own opinions, right??

    But, I have to say, I’m with J. Lo and Gwen Stefani on this one – “it’s only paint, people!”  Let kids explore, be creative, and express themselves!  Last week I bought my 13 year old son a pink Abercrombie shirt to match a pair of very stylish plaid shorts, and didn’t give it a second thought.  You know what I think? BIG DEAL!

    So what do you think? Do you feel this ad promotes gender identity confusion in our kids?  What will become of poor pretty-in-pink-toed Beckett?

    Would love to hear your thoughts!

  • http://twitter.com/RedHeadMeag Meagan Ellis

    I agree – this seems so silly to me! I dressed up as a male pirate as a kid – didn't make me question my gender as an adult. Colors don't have genders!!!!

  • Deirdre

    I totally agree Meagan! And there are more important things in this world to worry, debate or be concerned about, don't you think?

  • http://twitter.com/RedHeadMeag Meagan Ellis

    Absolutely!!

  • Jordan

    I completely agree! When my sister, mom and I painted our nails as kids my younger brother would beg to join in. He would usually end up with shiny, clear finger nails or one brightly colored toe! Matthew is now 17 and those are sweet and funny memories to look back on… never did I think of them having anything to do with gender roles. What a silly controversy!

  • TurnoffyourTV

    Single mom obviously. More liberal garbage from madison avenue. A guy with pink nail polish won't be seeing the pink of his lady friends anytime soon.