Welcome to the Ampersand Blog

The peeps at Kel & Partners have a lot to say. After all we are public relations and social media zealots who thrive on sharing interesting news and great stories with the public. The Ampersand Blog is really the voice of our Peeps – the kick-ass team of people that work at K&P. Whether it’s a story about the way PR works NOW, the social media universe, our families, beloved pets or quirky travel experiences, you’ll find it all right here. You may laugh, you may cry, but the best part is you’ll leave feeling “wicked smaht” as we like to say here in Boston.

  • redheadmeag Facebook

    Meagan Shaffer | Thursday, March 17, 2011 34 Comments

    Twitter’s Turning 5 – A Twitterholic’s Musings on Why Twitter Matters

    In early celebration of Twitter’s 5th birthday, I’m ready to admit it – my name is RedHeadMeag, and I am a Twitterholic. I cannot imagine a day without it. Twitter is, for me, an essential part of my existence – a part of my morning routine, my every day work here at Kel & Partners, and even the last thing I do before washing up for bedtime. I view Twitter as a media outlet that I customize to my widely varied interests – from recipes to Boston sports to literature, music, gossip and more. Twitter lets me stay on top of a huge amount of information that is relevant to all of the many hats I wear in my life as a woman, a wife, a puppy mommy, a marketer and a human being.

    In PR and Marketing, we’re tasked with staying on top of all of the news in our clients’ industries. I can remember the early days of my career, when I read at least 4 newspapers a day and 35+ magazines each month – all cover to cover (imagine that, younglings). Now, I pop over to TweetDeck a couple of times an hour and scan the columns I have set up for each client. I monitor analysts, reporters, media and bloggers in my clients’ industries – and even their competitors – in small doses 7 days a week. How did I get it all done before Twitter?

    When I come across breaking news, I head to Twitter before anywhere else. Last week’s incredibly tragic #tsunami in Japan is a fantastic example of why – news from hundreds of sources is at my finger tips, resources of perspective and how to help – Twitter pulls in all aspects of a story in an instantaneous format that leaves me the room to digest what is going on at my own speed, while giving me a platform for sharing my own thoughts and feelings. At times like these, it is amazingly comforting to be able to connect with my fellow humans and see the outpouring of care and concern being felt across the world.

    For all of these reasons and more, I am continuously amazed at the slow to no adoption of the platform by the Millennial generation. With stats on Twitter usage showing that less than 7% of the American public is actively using the service, and that only 22% of us are responsible for 90% of the content on the site, I’m left scratching my head. As a Twitter evangelist, I’ve heard all of the “Twatter” jokes (ok, ok – it is funny) and the “I don’t need to let people know what I had for breakfast” lines – how is it that these people and so many others don’t see what I see?

    So why are you – or why are you NOT – on Twitter?

  • Holly

    I didn't realize that less than 7% of the American public is actually using Twitter…that's a shock when it is such a part of the K&P culture!

  • http://twitter.com/RedHeadMeag Meagan Ellis

    It's crazy, isn't it??

  • Shaynemadel

    I do not need one more thing to do! I refuse to tweet. And it seems too complicated, even for a smartypants.

  • http://twitter.com/RedHeadMeag Meagan Ellis

    Shayne – you should check out Tweet Deck – it lets you set up Twitter like an RSS feed, and makes it all so much easier (all of the tricky things like URL shortening are automated).

  • Michelle

    Twitter has had a positive impact on my life too. I can keep up with what's going in the world a lot easier that I ever could before. I'm don't understand the “haters”.

  • http://twitter.com/RedHeadMeag Meagan Ellis

    I think Twitter can seem very overwhelming at first – but nowadays, there are so many tools that exist to make it easier to use! I know a lot of people that thought they'd hate it and a week later have “the Twitterbug”!

  • Kendyll

    Happy Birthday, Twitter! You're so right Meag- TweetDeck is awesome and makes tweeting/tracking tweets even easier. I also love to use TweetDeck for my Facebook. Great post!

  • http://twitter.com/RedHeadMeag Meagan Ellis

    Thanks Kendyll!! :-) TweetDeck is the best!!!

  • http://twitter.com/Shuruyeva Julia Shuruyeva

    I experienced my first feeling of withdrawal from Twitter over this spring break. While it was nice to consciously disconnect from social networks for a little bit to really unwind, upon returning to school I felt so out of the loop that I wouldn't do this again if I had the choice.

    In my areas of study (Advertising and Computer Science) staying current is a requirement and it takes more work than it's worth to catch up after even a week of being absent from the twitterverse.

    I'm Julia and I'm also a Twitterholic.

  • http://ampersandblog.com/?p=206 Klout, schmout « Ampersand Blog

    [...] (gratefully) but I’ve been on Twitter for nearly 4 years and consider myself something of a Twitterholic. Imagine my surprise when I got my Klout score -– a meager 30- – and learned that I’m [...]

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